PROJECT
CASE STUDY

Atem Logo

CLIENT NAME: 

PROJECT NAME:

DATE: 

Atem

90-Day Conversion Rate Transformation

Sept 2025

Case Studies - Atem

In just 90 days, Olive 8 Group transformed Atem Health from an underperforming E-commerce site with a 0.7% average conversion rate to achieving a 1.7% sustained conversion rate (+100bps improvement).

Objective

Atem Health, a rising E-commerce player in the wellness space, faced critical issues around funnel click-through rate (CTR), conversion rates, and user experience, despite consistent overall traffic growth. Our team identified core pain points, including suboptimal site performance and user experience, vague product information and website language. The mission: To holistically transform Atem’s digital funnel, build trust, and drive revenue growth.

Challenge

Atem’s starting point: 0.7% conversion rate (vs. 3.3-4.5% health & beauty industry)

Established players like Cloudy and MELO Air were capturing market share through superior digital execution while Atem struggled with lack of trust, unvalidated customer feedback, less-than-ideal payment package offerings, weak product information and other user experience and performance issues.

Solutions

Olive addressed Atem’s problems with a funnel optimization solution. Our team audited the site to identify discrepancies, addressed issues like poor site performance, limited communication channels, missing product and subscription information, and other components that might have bred consumer distrust. Olive 8 Group’s transformation of Atem Health demonstrates our core competencies:

  • Conversion Rate Optimization. Systematic funnel improvement with measurable results
  • E-commerce Strategy. Based on a deep understanding of modern consumer behavior and purchase psychology
  • Technical Excellence. Implementation of advanced tracking, optimization, and personalization tools
  • Market Intelligence. Competitive analysis informing strategic optimization priorities
  • Performance Partnership. Collaborative approach delivering sustainable, long-term growth

Results

After implementing phase 1 changes, we ran analytics throughout September 2025, comparing them to the previous month’s metrics. Olive 8 Group’s targeted interventions drove impressive performance lift in October 2025 compared to July:

Results Image - Atem