PROJECT
CASE STUDY

Appenin Cabinets is a home remodeling company with locations throughout Florida, specializing in cabinetry, storage spaces, bathroom vanities, closets, and millwork. When the new executive team took over the company, they wanted marketing experts to create an effective campaign for the high-ticket services the company provides. Despite having a sales team, he partnered with Olive8 for our advanced expertise.

Challenge

Before working with Olive8, Appenin’s digital presence attracted steady but low‑value traffic, much of it from outside the service area. The website was not built to convert high‑intent visitors, tracking was fragmented, and local visibility suffered from issues like a blocked Google Business Profile and outdated map listings. As a result, the sales team had no reliable lead flow or visibility into which channels were working.

Strategy & Implementation

In Month 1, Olive8 focused on foundation building: conducting a digital experience assessment, defining buyer personas, implementing call and server‑side tracking, and launching a new conversion‑focused website with clear offers and forms.

In Month 2, new paid campaigns went live on Google and Meta, alongside registration and campaign setup in BBB and Local Service Ads. Lead‑scoring rules, automated routing, and nurturing sequences were implemented so qualified inquiries would reach the right rep quickly and receive consistent follow‑up.

From Month 3 onward, the team activated retargeting, ran A/B tests on ads and landing pages, and scaled the best‑performing elements, while bi‑weekly reporting gave Appenin a clear view of lead volume, pipeline, and ROI against ad spend.

Solutions

We went to work creating a funnel-optimization strategy focused on enriching the user experience, building trust, improving site navigation, and implementing technical improvements. Our plan included adding customer reviews and testimonials, product information, dedicated forms for new products, and clear, visible trust signals, such as money-back guarantees. A/B testing allowed us to experiment with messaging, layout, and funnel steps to eliminate technical issues.

O8 also enhanced the website content through copywriting and video editing. These elements helped boost SEO, ensuring the company appeared in the top pages of search engines, and increased user engagement and dwell rates.

Results (First 6 Weeks)

From mid‑October through the end of November, the new funnel generated 93 leads and approximately $384.8K in proposals, with the first deal closing within the first month of launch. The campaigns turned previously unstructured traffic into a measurable pipeline, giving the executive team visibility into each stage of the funnel and a foundation to keep optimizing both marketing and sales performance going forward.